
Partner With Horizon Tire
Join independent dealers building better margins with quality private label tires. Source-direct support. Fast fulfillment. Territory protection.
Built for Independent Businesses
Independent Tire Dealers
Single and multi-location shops looking to differentiate with private label brands and increase margins without sacrificing quality.
Regional Distributors
Wholesalers serving dealer networks with reliable inventory, competitive pricing, and consistent product availability.
Commercial Fleet Operators
Businesses managing tire programs for their vehicle fleets with quality products, volume pricing, and dedicated account support.
What Makes Horizon Different
Better Margins
Quality private label tires without the national brand premium. Keep more profit per tire while offering your customers competitive prices. No hidden fees.
Direct Support
Real reps who know your account. No 1-800 runarounds. Fast warranty support. We answer when you call.
Coast-to-Coast Fulfillment
Three strategic warehouses (Los Angeles, Houston, Memphis) mean most orders ship same or next day. No massive MOQs required. Memphis houses one of the largest distributor-owned tire warehouses in the country.
Territory Protection
We limit dealers per region to protect your investment and reduce market saturation. Your territory, your opportunity.
Request Dealer Pricing & Territory Availability
Online dealer inquiries are temporarily unavailable. Contact our team for pricing and partnership information.
info@horizontire.comSimple Onboarding Process
Initial Conversation
We’ll schedule a 15-minute call to discuss your business, current volume, market, and what you’re looking for.
Custom Pricing & Catalogs
Receive dealer pricing, full product catalogs, warranty information, and territory availability for your area.
Get Started
Set up your dealer account, place your first order, and start building better margins with quality private label tires.
Four Brands, Full Market Coverage

CROSSMAX
Premium passenger, SUV, and light truck tires. Up to 60,000-mile warranty. Up to 600AA UTQG rating.
- AT-1 All Terrain
- CHTS-1 Highway Terrain
- CT-1 Premium Touring

WATERFALL
Touring, highway terrain, and commercial LT tires offering proven reliability and balanced quality at competitive prices.
- Eco Dynamic Touring & Terra-X H/T
- LT-200 & LT-300 Commercial LT
- Eco Dynamic: 45,000-mile limited treadwear warranty

SUPERMAX
ATX-1, RTX-1, and TR-1 passenger and light truck tires plus medium radial truck and trailer tires built for uptime and retreadability.
- 20 tread patterns (passenger + commercial)
- TR-1: 50,000 miles; ATX-1: 45,000 miles. Limited treadwear warranty; 5 years from installation.
- Steer, drive, trailer & wide-base options

SOTERA
Commercial truck and trailer tires: SAP-1 Plus all-position, SCD-1 Plus drive, and SPT-1 Plus trailer patterns.
- 3 tread patterns
- 22.5″ and 24.5″ wheel diameters
- Sizes including 11R22.5 and 295/75R22.5
Warranty terms and conditions apply. For complete coverage and claims information, contact your sales representative or visit horizontire.com.
Backed by Real Warranties and Support
DOT Compliant
All tires meet federal DOT safety standards.
Up to 60K Mile Warranties
Premium lines offer mileage protection your customers expect. Clear warranty terms, fast claims processing.
Source-Direct Support
Issues? We handle them. No middleman, no runaround. Direct support from the source.
Serving independent dealers nationwide since 2004