About Horizon Tire
Helping independent dealers compete since 2004.
Who We Are
Horizon Tire develops and distributes its own family of private label tire brands: Crossmax, Waterfall, Supermax, and Sotera. Independent dealers deserve quality products, healthy margins, and a supplier who actually shows up when they need one — that’s the idea the company was built on.
We’re not a reseller putting our name on someone else’s tire. We develop and own our tire molds and work with established manufacturers across several countries to produce them. That gives us real control over quality and consistency, and it gives our dealers a product the shop down the street can’t just match.
Our distribution centers in Southern California, Texas, and Tennessee add up to 800,000+ square feet of warehouse space, including one of the largest distributor-owned tire warehouses in the country in Memphis, located next to FedEx and UPS ground operations with direct rail access. We focus that capacity on high-velocity sizes and offer immediate will-call pickup, flexible fill-in shipments, and container-direct delivery anywhere in the U.S.
Every product we carry is covered by product liability insurance from a U.S.-based insurer, so the brands you stock don’t put you at risk. We’ve been SEMA members for more than ten years, and distributors and retailers stay with us for the reasons that matter day to day: dependable service and a real person who knows your account.
Built One Region at a Time
Horizon Tire was founded in Southern California in 2004 and grew one region at a time — opening its Central division in Houston in 2005 and its Western division in Irwindale in 2007. In 2015, Horizon opened its Memphis distribution center: 30 acres and more than 500,000 square feet, positioned next to FedEx and UPS ground operations with direct rail access. Containers arrive from factories overseas, transfer by rail to Memphis, and land at our dock — which is why most orders ship same or next day.
2004 — Horizon Tire founded, Southern California
2005 — Central division opens, Houston, TX
2007 — Western division opens, Irwindale, CA
2015 — Memphis distribution center opens: 30 acres, 500,000+ sq ft, rail-served
Today — Four owned brands, three distribution centers, 800,000+ sq ft
Our Team Is the Backbone of Everything We Do
We’re a team of about 75 people who take pride in doing things right. From the warehouse team managing inventory to the sales support staff working directly with our dealers, everyone here knows that our partners depend on us—and we don’t take that lightly.
Our culture is built on:
Mutual Trust
We hire experienced people and give them the autonomy to do their jobs well. Flexibility when it’s needed, accountability when it matters.
Consistent Leadership
Our team knows what to expect from us, and our dealers know what to expect from their orders. Clear communication, reliable follow-through, no surprises.
Stability
We’ve been here 20+ years. So has much of our team. That continuity matters when you’re depending on someone to deliver.
People First
Whether it’s celebrating a milestone or solving a problem, we believe that strong relationships—with our team and our dealers—are what keep a business running for decades.
Team Members
Years in Business
Distribution Centers
800,000+ sq ft of inventory, ready to ship
What We Stand For
Quality You Can Trust
Every tire we ship is backed by industry-leading warranties and rigorous quality control. We stand behind what we sell.
Dealer-First Support
You’re not just a number. You get direct access to our team, fast warranty support, and real partnership.
Fair Business Practices
We protect your territory, honor our commitments, and operate with transparency. That’s how we’ve built lasting relationships for over two decades.